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Anne
Weber |
| Prior
to founding Green Bag Lunch, Anne enjoyed a 14-year career
in advertising that spanned continents. Working for world-class
agencies in San Francisco, London, Minneapolis and Chicago,
her work won awards for clients like Coca-Cola, McDonalds
and Kellogg’s. |
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Anne’s
business passion has been to take old ideas and
recast them into something new, turning Lee “mom
jeans” into a cool brand for 17-year old boys,
converting conventional diet programs into a weight-maintenance
lifestyle for Special K, and changing the advertising
industry’s approach to non-profit work by establishing
Packaged Good. |
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| |
| How did she get this “always gotta be a better way”
attitude? Perhaps in her childhood, when, growing up in
Colorado, she prevailed against chronic asthma and spinal
surgery to become a two-time state tennis champion and
top scholar-athlete. Those things propelled Anne to Dartmouth
College, where she earned a B.A. in English and developed
conscientiousness for the environment that has strengthened
over time. |
| |
| And now, as a wife and mother of two young girls, it’s
this same attitude and persistence that spawned Green
Bag Lunch. She knows first-hand how challenging it is
for parents to do the right thing—to provide healthy choices
for kids on a consistent basis. And as a marketer, she
knows how savvy and demanding kids are today, and how
aggressively big companies compete for their attention.
So she takes the old idea of school lunch and turns it
into a way that parents can feel great, kids can eat healthier,
and the earth becomes a cleaner, greener place. |
| |
| When she’s not trying to save the planet and its
children, Anne finds time to play tennis, remodel her
old home in Evanston, and eat her favorite treat, dark
chocolate. |
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|
Dave
Feinberg |
| Growing
up in the 1970’s San Francisco Bay Area, the birthplace
of environmentalism and the organic food movement, meant
Dave had eaten a lot of granola by an early age. But not
because he was a hippie kid — he just really liked granola.
In fact, food has always been important to Dave. It’s
been the passion behind his personal and professional
lives, sending him to culinary training at the Cooking
and Hospitality Institute of Chicago and membership in
a local community-supported farm. |
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|
In
order to support his hungry habit, Dave spent
15 successful years in marketing and advertising.
After earning a bachelors degree from UCLA, he
moved to Chicago for graduate school at Northwestern
University, and eventually went on to senior marketing
positions at SBC Corp, where he managed budgets
and products worth hundreds of millions, and teams
of professionals climbing the corporate ladder. |
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| |
| But he left the corporate world to work in startups
and smaller organizations, places where he saw the fruits
of his work in the community, not just in the stock ticker.
For the last few years, he has focused on promoting food
safety programs for the National Restaurant Association
Educational Foundation. |
| |
| So co-founding Green Bag Lunch was a natural step for
Dave. He returns to his values, and the notion that good
food, healthy kids and a healthy planet don’t have to
be so hard to reconcile. He re-discovers the rewards of
his earliest jobs as a teacher’s assistant and camp counselor,
jobs that first taught him the power and potency of childhood
experience. And he gets to do for others what he enjoys
most with his own family—using simple, responsible and
great tasting food to heal the world, one meal at a time. |
| |
| Dave lives in Wilmette with his wife, two daughters,
and an English bulldog. He happily cooks for them all. |
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